From Skin Care to Soul Care of Cosmetic Brand

Blog post Skin Care to Soul Care: Top 6 emotive ingredients that unleash the essence of beauty in 2024

Cuross Bakhtiar at

2/20/20243 min read

woman in black tank top and black pants sitting on green grass field during daytime
woman in black tank top and black pants sitting on green grass field during daytime

Who said that beauty was confined to superficial enhancements?

In an era where consumers are increasingly seeking purpose-driven products that align with their personal values, the beauty industry is undergoing a transformative evolution. It is embracing a holistic approach, encompassing emotional well-being. A harmonious blend of tradition, memories, storytelling, and natural essence has become one of the cornerstones of beauty innovation. These emotive elements not only enhance the efficacy of our cosmetic formulations but also weave a narrative that resonates with consumers on a profound level.

Cosmetic Formulation botanical specialists invite you on a journey to discover six natural ingredients packed with emotive aspects, that could well change the game in 2024, by answering major trends and meeting the expectations of your clients.

These six emotive ingredients respond to the major concepts highlighted in our study of the major trends that will drive the cosmetics industry and the world of beauty in 2024. These trends were all grouped under one term, freedom. Freedom to be completely oneself, freedom to be creative, freedom to look different, freedom to live life to the fullest, freedom to find solutions to today's problems in the past and the future...

Why are emotive ingredients so important?

Before getting to the heart of the matter with our six flagship ingredients, let's take a moment to clarify the concept of an emotive botanical ingredient. We are talking about those ingredients that transcend the traditional role of skincare and beauty, extending their influence to evoke emotions, memories, and a sense of personal connection.

The Croda range of emotive botanical extracts go beyond their performance properties to create a holistic and sensorial experience for the user. Carefully selected, they carry cultural significance, trigger nostalgic sentiments, or tell a story. In this respect, they add depth and meaning to cosmetic formulations.

Emotive cosmetic ingredients contribute to a more profound and personal connection between the product and the user. This particularly echoes with the broader trend of emotional well-being and self-expression in the beauty industry that we identified in our latest report on the beauty concepts in the spotlight in 2024. These ingredients aim to resonate with consumers on a deeper level, fostering a sense of identity, creativity, and enjoyment in their beauty rituals.

How can emotive cosmetic ingredients be aligned with freedom?

Emotional cosmetic ingredients can be associated with the theme of freedom, allowing individuals to express their unique identity and embrace their personal story through:

  • Self-Expression: Authentic ingredients with cultural heritage or captivating narratives can empower individuals to showcase their unique identities. By incorporating botanical extracts steeped in rich cultural traditions or sourced from exotic locales, cosmetic products become a tangible expression of one's individuality.

  • Creativity: Emotive ingredients can ignite the spark of creativity and imagination. Formulations that include botanicals renowned for their artistic or unconventional qualities can inspire users to venture into uncharted territories of aesthetics, lifestyle and beauty routines, fostering a sense of boundless creative freedom.

  • Customisation: Offering customisable products with a variety of emotive ingredients allows consumers to tailor their beauty routine according to their preferences and their lifestyles as they become more flexible. This freedom to personalise enhances the overall beauty experience, reflecting individual choices and lifestyles.

  • Nostalgia and Memory: Ingredients that refer to positive memories or nostalgia contribute to a sense of emotional freedom. Fragrances or textures that remind users of cherished moments provide a comforting and uplifting experience, creating a link between personal history and present self-care.

  • Natural Authenticity: Botanical extracts associated with nature and authenticity align with the desire for a more liberated and uncomplicated beauty routine. Embracing ingredients with a natural essence contributes to a feeling of freedom from synthetic additives and a return to simplicity, even minimalism.

  • Well-Being and Joy: Emotive cosmetic ingredients that promote well-being and joy contribute to the overall sense of freedom. Formulations with mood-boosting botanicals or those known for their calming effects align with the broader trend of beauty as a holistic and joyful experience, even in a time like menopause.

By incorporating emotive cosmetic ingredients, beauty products can transcend the conventional, offering users a pathway to express themselves, embrace creativity, and enjoy a beauty routine that resonates with their personal sense of freedom. As we delve into the heart of 2024, lets focus on six ingredients that are carefully curated to align with the trends we highlighted in our annual review.